Manifestos tagged with Values

This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing
April 6, 2011 - By: Stephen Denny
"Creating eigen values is what marketers do when they’re doing their very best work. The concept of eigen values should change how you look at the marketing discipline completely.”
Bury My Heart at Conference Room B: Emotional Commitment at Work
Sept. 8, 2010 - By: Stan Slap
"The issue of gaining emotional commitment from managers is typically one of manic yet unrequited corporate lust. How can your company get it? The question isn’t how as much as why."
Reinventing Ethics
Sept. 8, 2010 - By: Mary C. Gentile, Ph.D.
“Instead of asking and answering the questions ‘what is ethical?’ or ‘whether it's possible to be ethical at work?,' what if we asked ‘how can we successfully voice and act on our own values?’”

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