Manifestos tagged with Sarah E. Toms


The Customer Centricity Manifesto: Leverage Customer Lifetime Value to Create a Winning Strategy
March 22, 2019 - By: Peter Fader & Sarah E. Toms
“Across the spectrum, companies are struggling to turn a wealth of new information into actionable insights that drive value for their organization— and for customers—because frankly, most business approaches to sales, marketing, data analytics, and finance remain stuck in a bygone era.”

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