Manifestos tagged with Sales


Improvise Your Way to Success
Aug. 20, 2014 - By: Steve Yastrow
“The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood.”
Sell Yourself First
Aug. 20, 2014 - By: Tom Hopkins & Ben Katt
“People buy you first! It doesn’t matter if you’re meeting people for the first time in a social or business situation, you won’t get far unless you sell yourself first.”
Your Product or Service Is Either Relevant or It’s Worthless: Three Things You Need to Do to Make Sure It’s Relevant
April 16, 2014 - By: Andrea Coville & Paul B. Brown
“In an environment where literally thousands of messages are competing for attention, how do you get people to pay attention to your business, message, or offering? Simply put: by being relevant.”
The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
“We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”
Customer Experience, Big Data, and Competitive Advantage
Dec. 20, 2013 - By: Larry Freed
“To compete and win in today’s ultracompetitive environment ... the customer experience is more important than ever before. Businesses cannot stand still; they must continue to push the envelope and evolve—not only products, services, and marketing, but also analytics.”
The HUMAN Brand: How We Relate to People, Products and Companies
Dec. 20, 2013 - By: Chris Malone
“Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings.”
What is Customer Service?
Nov. 20, 2013 - By: Steve Curtin
“Too often, customer service is viewed as a department, a designated employee’s job role, or someone else’s responsibility. To expand on this narrow definition of customer service, I’d like to submit my own definition for consideration: Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.”
Smart Sales Managers Are the New Normal: A Crash Course in Generating More Revenue from Your Inside Sales Team in the Sales 2.0 Ecosystem
Oct. 17, 2013 - By: Josiane Feigon

“The dynamic Sales 2.0 ecosystem is digital, diverse, connected ... Managing a high-performing inside sales team by operating under the old sales rules just won’t work.”



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