Manifestos tagged with Sales


A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."
The Customer Room: Grow Your Business by Improving Customers’ Lives
July 8, 2015 - By: Jeanne Bliss
“If you’re in the fray of silo-based reactivity to customer issues, the Customer Room will help to emancipate you from those fire drills. It is the glue that unites a leadership team to focus and improve customers’ lives to earn the right to growth.”
The Fix: A How-to Guide for Breaking Bad Habits That May Well Wind Up Killing Your Business.
June 10, 2015 - By: Chris Kneeland
“Brand leaders across North America  resort to bribery just to get people to buy. And the proliferation of incentives and advertising has become so bad that many businesses are now overdosing on these short-term stimulants.”
BETTER and FASTER: How to Adapt & Change
March 18, 2015 - By: Jeremy Gutsche
“Your breakthrough opportunity is much closer than you think. The only problem is, for every opportunity you have hundreds of choices you could make with each one leading you to a slightly different version of your full potential. So, how do you know if you are making the right choices?”
Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
Feb. 18, 2015 - By: Peter Shankman
“The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”
Sprinkles: An Antidote To The Demise of Customer Surprise
Feb. 18, 2015 - By: Chip R. Bell
“Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”
How To Create Eternal Life In Any Business
Dec. 23, 2014 - By: Noah Fleming
“What if I told you that there is a gold mine of new business that you’re probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have.”
Conquering the Seven Summits: High Achievement, From Mount Everest to Every Business
Oct. 23, 2014 - By: Susan Ershler & John Waechter
“We don’t believe that perseverance is an intrinsic quality possessed by the fortunate few. On the contrary, we’re convinced that anyone can accomplish great feats if they summon the will required to overcome seemingly insurmountable obstacles.”
Watch Your F#*k%^g Language!: Why the Analogies We Embrace Drive Success and Failure, and How to Choose Better Ones
Sept. 24, 2014 - By: John Pollack
“Bad analogies can deceive and distort, even without ill intent by those who make them. Good analogies can reveal fresh insights, leading to breakthroughs in understanding. The challenge is telling one from the other at the very outset.”
Working Across Cultures and Knowing When to Shut Up
Sept. 24, 2014 - By: Erin Meyer
“Today, we are all part of a global network where success requires navigating through wildly different cultural realities. Unless we know how to decode other cultures and avoid easy-to-fall-into cultural traps, we are easy prey to misunderstanding, needless conflict, and deals that fall apart.”



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