Manifestos tagged with Sales


The Future of Sales is Radically Transparent—Are you Ready?
May 15, 2019 - By: Todd Caponi
“How can sellers understand technology advancements, adjust, and actually have buyers looking forward to their interactions with sales professionals? How can sellers become no longer a necessary evil, but the key element in an easy, successful, confident decision making process? Transparency.”
The Customer Centricity Manifesto: Leverage Customer Lifetime Value to Create a Winning Strategy
March 22, 2019 - By: Peter Fader & Sarah E. Toms
“Across the spectrum, companies are struggling to turn a wealth of new information into actionable insights that drive value for their organization— and for customers—because frankly, most business approaches to sales, marketing, data analytics, and finance remain stuck in a bygone era.”
Putting People First and Product Second: A New Approach to Sales
March 22, 2019 - By: Steve M. Rigby
Careers can be difficult, particularly those that involve sales. I know. I’ve sold sawmill equipment and starved. I’ve sold automobiles and sucked. I’ve sold real estate and struggled. Hey, at least I was consistent and persistent. Then, I succeeded beyond my wildest dreams. So what changed? What was different? Why the turnaround? As corny as it may sound, I learned how to smile.”
Playing Fair While Creating and Unfair Advantage
Nov. 14, 2018 - By: Anthony Iannarino
“Taking a client away from your competition is no mean feat. You have to create greater value, capture hearts and minds, and provide your dream client with a compelling reason to change. It isn’t easy to do, but there is no other way to grow at 10% in a market that is growing at 2.7%. Play fair and create an unfair advantage by becoming the best to play the game.”
Defy Ordinary, Exploit Imperfection, and Captivate your Customers
Nov. 14, 2018 - By: Stan Phelps & David Rendall
“As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. … The problem is that when everyone in an industry starts copying the leaders, then, over time, the entire industry starts to look the same, feel the same, and sound the same. There are no differences. Nothing distinguishes one brand from another.”
The Art of Influencer Bartering
Aug. 8, 2018 - By: Brittany Hennessy
“It may seem like everyone has a blog, or a social channel they want you to follow, and that’s because it’s true. It has never been easier to turn your expertise into a revenue stream and becoming an influencer will help you do just that.”
Finding Your Lodestar: Long-Term Thinking for a Short-Term World
Aug. 8, 2018 - By: Mark Miller & Lucas Conley
“In 1968, Andy Warhol proclaimed, ‘In the future, everyone will be world-famous for 15 minutes.’ With the advent of memes and viral videos, we now live in that future—one in which any trending joe (or his grumpy cat) can make a quick buck. So why is all this short-termism leaving so many of us feeling shortchanged?”
What If Sellers Behaved as Leaders?
May 16, 2018 - By: James Kouzes, Barry Posner, and Deb Calvert
“Sellers do extraordinary things when they stop pushing people to buy before they’re ready, and start guiding buyers by transforming values into actions, visions into realities, obstacles into innovations, separateness into solidarity, and risks into rewards.”
The Making of an Icon
Feb. 7, 2018 - By: Soon Yu
“Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.”
Image Is Substance
Dec. 20, 2017 - By: Andy Cunningham
“I discovered early on that the answer is authenticity … When companies promote themselves authentically, they get more customers and sell more stuff. It’s as simple as that, and I built my entire career on that premise.”



Search manifestos:

Recent Popular Manifestos



View all




TWITTER