Manifestos tagged with PR


Twelve Gentle Rules: How a Couple Can Live Together Peacefully When One of Them Is an Entrepreneur
March 21, 2012 - By: Meg Cadoux Hirshberg
“Clearly, when it comes to business-building, some degree of obsession is required—or soon the business won’t be around to obsess about. The problem arises when entrepreneurs try to simultaneously enjoy a thriving family life.”
From Dropouts to Fully Functioning Adults: What’s Missing in Our Efforts to Fix America’s Public Educational System
Feb. 22, 2012 - By: Steve Rothschild
“We can teach young people the attitudes and skills they need to succeed in school and in life. And we can make it worthwhile for schools make the effort.”
It Really is As Simple As ABC: What Leaders Can Learn from Masterful Orators of the Past
Jan. 25, 2012 - By: Matt Eventoff
“Millions of meetings and presentations occur daily. Each of these presentations is meant to drive 'someone' to do 'something.' And what do the vast majority of [them] have in common? Unfortunately, they usually fail to get anyone to do anything.”
The Business Genome Approach: Finding Your Next Competitive Advantage
Dec. 7, 2011 - By: Andrea Kates
"You have the wrong tools. And you use them the wrong way. It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. ... But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”
Innovate or Perish! What’s Your Strategy?
Nov. 2, 2011 - By: Kevin & Jackie Freiberg and Dain Dunston
“It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. If it’s you, then you define the rules by which others must play the game. If it’s NOT you, then you had better get comfortable playing by someone else’s rules.”
Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”
How Unplanning Your Business Can Make It Happen Faster
Oct. 5, 2011 - By: Ian Sanders & David Sloly
“The problem with writing a fixed plan is that you can get stuck in amber mode. You get so bogged down with hypotheticals, financial modeling and revenue projections that your cool business idea gets stuck in a spreadsheet and the light never goes green.”
How to Capture a New Market
Sept. 7, 2011 - By: Stephen Wunker
“New markets are too poorly understood and change too quickly for the standard approaches of graphing trend lines and computing market share. Here are 10 approaches that work—for businesses and the people within them—when the market is fuzzy and in flux … ”
At the Speed of Seth: What I Learned Working With Seth Godin and the Domino Project
Sept. 7, 2011 - By: Michael Bungay Stanier
“Getting anything up and flying is a tricky business. I’m still learning how to catch the wind just right in most of the things I do. This story is about launching a new project, a book. But if it was a kite, right now we'd be seeing it crashed and broken on the ground.”
The Art of Hassle Map Thinking
Sept. 7, 2011 - By: Adrian J. Slywotzky with Karl Weber
“We’ve found that organizations that excel at demand creation ... examine the lives of customers through the lens of what we call a Hassle Map—a detailed study of the problems, large and small, that people experience whenever they use their products.”



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