Manifestos tagged with PR


Why It Pays to Be Likeable
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”
The Snowflake Moment: Presenting the Future Today
Nov. 14, 2012 - By: Scott Schwertly
“[T]he snowflake moment is just one of a countless million moments, an isolated still shot of an existence that is predominantly defined by its very motion. We are what we do every day. Nothing more.”
The Personal MBA, Updated & Expanded: Mastering Business Without Spending a Fortune
Sept. 12, 2012 - By: Josh Kaufman
“MBA programs don't have a monopoly on advanced business knowledge ... you can get a world-class business education simply by reading these books.”
The How Manifesto: Why How Business Gets Done Around the World is the New Competitive Advantage, and New Metrics for a New Reality
Aug. 8, 2012 - By: Dov Seidman
“'How?' is not just a question. HOW is the answer. ... The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior—HOW we do what we do.”
How to Spread Ideas: Think Like an Entrepreneur, Not Like a Crusader
July 11, 2012 - By: John Vespasian
“The fact that most philosophers and innovators have acted like crusaders does not prove that this is the right way to live. In fact, the opposite if true. ... When it comes to practical wisdom, entrepreneurs are light-years ahead of crusaders.”
Stop Selling and Start Storytelling
April 11, 2012 - By: Jason L. Baptiste
“Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”
We Say We Want a Revolution: How to Activate the Activist and Surf the Tidal Wave of Radical Change
April 11, 2012 - By: Gina Amaro Rudan
“I confess—the revolutionary climate we’re experiencing right now excites me. Why? Because every monster economic crisis or socio-political upheaval brings bottom-up innovation, top-down collaboration, and a flurry of creativity ... ”
The Unasked Question: How Do You Run a Company?
April 11, 2012 - By: Dick Cross
“Despite all the hand-ringing and acerbic rhetoric over the American economy, we could be just one step away from solving it all.”
Five Rules for Pricing Excellence: Getting the Most for Your Services
April 11, 2012 - By: Patrick Lefler
“Pricing is critical, and short-changing your pricing strategy is the fastest way to leave cash on the table—money that will be lost forever and never recovered.”
Inspire and Influence with the Power of Presence
March 21, 2012 - By: Kristi Hedges
“Lying inside you, untapped, is an inspirational force. Guided by passion and steered by your influence, you can build momentum for yourself, others or a greater cause.”



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