Manifestos tagged with PR


The DO! Manifesto: The Pursuit of Xceptional Execution
Jan. 29, 2014 - By: Kevin Kelly
“What if I told you many successful entrepreneurs didn’t start with a compelling vision or indeed a workable business plan? Guess what: That’s true. ... Xceptional execution is about taking a relatively simple idea from brainstorm to breakout hit.”
Trust Trends 2014: An Executive Brief on How to Gain the Ultimate Competitive Advantage from Key Opportunities Embedded in the Year’s Trends
Jan. 29, 2014 - By: David Horsager & Reid Velo
“Stories of distrust are overflowing from the news. Worse yet, leaders are leaving our world vulnerable. The trust crisis appears to be an inescapable cycle, but we believe there is hope.”
Business in Blue Jeans: A Manifesto on How to Have a Successful Business on Your Own Terms, in Your Own Style
Dec. 20, 2013 - By: Susan Baroncini-Moe
“Comparing yourself to other people is always a losing game ... Where you stand relative to other people isn’t nearly as important as where you stand relative to where you could be standing if you realized your full potential.”
How To Future-Proof Your Career
Nov. 20, 2013 - By: Jocelyn K. Glei
“The way we interact with people, the tools we use, and the way we work are all changing. This has huge implications for the way we run our careers. It demands that we reinvent our approach, shifting from a focus on past accomplishments—the ‘resumé model’—to constant self-iteration, or what I think of as the ‘learner’s model.’”
Success In 5 Easy Lessons
Sept. 11, 2013 - By: G. Richard Shell
“When everyone around you agrees on what success means, it is all too easy to blindly accept their ideas about what to do next. ... If you allow others to define your goals for you, then there is a pretty good chance you will end up holding a prize you did not choose and do not want. Define success for yourself. Then set out to achieve it.”
The Do It! Marketing Manifesto
July 10, 2013 - By: David Newman
“Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.
Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”
Time Ain’t Money: Stop Punching the Industrial Age Clock, and Start Embracing the Digital Now
April 10, 2013 - By: Douglas Rushkoff
“Living in the digital media environment changes a whole lot more than the technologies through which we do business. It has changed our relationship to time—and this is having profound effects on our businesses, our economy, and our customers.”
Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing
Feb. 13, 2013 - By: Douglas Van Praet
“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”
Pause to Lead Forward: The Paradoxical Leadership Breakthrough
Feb. 13, 2013 - By: Kevin Cashman
“Could it be that going faster and driving harder are not the answers? ... Could it be that the source of our real value as leaders might come from different thinking and different choices rather than from perpetuation of the incessant pace we strain to maintain?”
Forget Today: Start at the End
Jan. 16, 2013 - By: Dave Lavinsky
“In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to “start at the end.” Figure out where you want to go. And then you can reverse engineer the path to get there.”



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