Manifestos tagged with Marketing


Putting a Signature on Customer Experience
Dec. 7, 2011 - By: Michael T. Kanazawa
"Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. If you share that vision for your customer experience efforts, here are some strategic tools and ideas to help you do that.”
The Business Genome Approach: Finding Your Next Competitive Advantage
Dec. 7, 2011 - By: Andrea Kates
"You have the wrong tools. And you use them the wrong way. It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. ... But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”
Does Your Customer Really Need You? Lessons from Zappos
Dec. 7, 2011 - By: Joseph Michelli
“Let’s face it, every business is at risk of becoming a commodity, thanks in large part to the speed of information delivery, consumer empowering technologies, and media outlets that tell consumers that the economy is too fragile for them to be spending money.”
Go Do: How Hard Can It Be?
Oct. 5, 2011 - By: Lou Imbriano
“It’s important to realize that the only true barrier in life is you. Sure, there can be obstacles that you face every day and people who are impediments to achieving your goals, but ultimately, you will be the reason that you achieve or fail.”
Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”
The Most Important Sales Conversations You’ll Ever Have
Sept. 7, 2011 - By: Mike Schultz & John E. Doerr
“Success as a rainmaker depends on your ability to lead masterful sales conversations from ‘hello’ to ‘let’s go,’ but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have… is the one you have with yourself.”
We First: How Consumers and Brands Can Partner to Build a Better World
July 6, 2011 - By: Simon Mainwaring
“We First capitalism posits that we can no longer accept the myopic, short-term, profit-for-profit’s sake practice of capitalism we invite corporations and consumers to engage in today.”
It’s All About Them: Marketing to the Digitally Empowered Buyer
July 6, 2011 - By: Rebel Brown
“Thanks to the digital age, today’s buyers can research, select and purchase their products without getting you involved in the decision. You won’t even know they were buying. Everything shifted. Your choices: shift, too—or get left in the past.”
Make It Happen: Turning Good Ideas Into Great Results
May 4, 2011 - By: Peter Sheahan
“The world is not short of ideas. It’s not. It is short of people who can execute on them. It is short of people who know how to take their aspirations and make a real impact on the world with them."
Social Sharing Manifesto: The Arguments For and Against The Rise of the Sharing Consumer
April 6, 2011 - By: Simon Salt
“Whether sitting around the campfire, standing at the water cooler, or chatting over the garden fence, human beings share their opinions with others. If those opinions prove to be useful, that person will be sought out for an opinion about other things and on a more frequent basis.”



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