Manifestos tagged with Marketing


Transforming Your Business To Be The Most Highly Recommended Brand In Your Category
Oct. 17, 2013 - By: Paul M. Rand
“Recommendations and word of mouth have always been important. But in the age of social media, they are essential. One-to-one communication has become one-to-millions.”
The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves
Sept. 11, 2013 - By: Brains on Fire
“Passion is not something you own; it’s something you pass forward. So if you take the time to understand your own unique passion conversation ... as well as the ones that excite those you serve, something amazing will happen.”
The Do It! Marketing Manifesto
July 10, 2013 - By: David Newman
“Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.
Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”
An Action Plan for Making Good Customer Service a Reality
May 15, 2013 - By: Kirk Kazanjian
“Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. [...] They like to talk the talk, but don’t walk the walk.”
Recharge: 7 Ways to Improve Innovative Thinking
May 15, 2013 - By: Debra Kaye
“If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That’s the way we’ve always done it,' and recharge, starting with the mantra, 'Let’s just not do that anymore.'”
Monster Loyalty: How to Build Customer Loyalty like Lady Gaga
May 15, 2013 - By: Jackie Huba
“While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.”
Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing
Feb. 13, 2013 - By: Douglas Van Praet
“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”
Overemphasis on Profit Erodes Your Bottom Line Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts
Jan. 16, 2013 - By: Lisa Earle McLeod
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
Service Failure: Do You Really Care About Your Customer?
Jan. 16, 2013 - By: Jeff Toister
“Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. ... Still, do you really care about customer service?”

Why It Pays to Be Likeable
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”



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