Manifestos tagged with Marketing


Is Your Brand Missing the Mark with 60% of U.S. Consumers?
Feb. 18, 2015 - By: Paul Jankowski
“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. ... It’s a massive and influential cultural segment that is largely underserved by advertisers—and a huge opportunity for brands willing to make the effort.”
Out for Brains! (Why Customer Service Will Drive the Economy of the Next Fifty Years and Beyond)
Feb. 18, 2015 - By: Peter Shankman
“The economy of the next fifty years and beyond will be driven by customer service. The age of ‘buy from us because we say we’re awesome’ is over, and has been replaced by an age of ‘I’ll buy from them because someone I trust says they’re awesome.’”
Change the Game or Go Home: A Manifesto for Innovation
Feb. 18, 2015 - By: Joseph Jaffe
“Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”
Sprinkles: An Antidote To The Demise of Customer Surprise
Feb. 18, 2015 - By: Chip R. Bell
“Without 'sprinkles,' service is simply good; with sprinkles good becomes distinctive. As customers, we do not tweet, blog, or speak about good service, only about service with sprinkles. And, customers today have developed a 'sprinkles sonar.' Surprise is not really a surprise if it is completely predictable.”
How To Create Eternal Life In Any Business
Dec. 23, 2014 - By: Noah Fleming
“What if I told you that there is a gold mine of new business that you’re probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have.”
Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing
Nov. 12, 2014 - By: Ted Wright
“If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. I’ve heard every single one of them [and] I’ve gotten pretty good at responding. Maybe I can help you do it too.”
A New Superpower: Building Habit-Forming Products
Nov. 12, 2014 - By: Nir Eyal
“Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. … How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds? What makes some products so habit-forming?”
The Growth Hacker Wake Up Call: How Growth Hacking Rewrote Marketing’s Best Practices
Oct. 23, 2014 - By: Ryan Holiday
“It was only a matter of time before someone smart said, 'It doesn’t have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing ... ' That person was the first growth hacker.”
Watch Your F#*k%^g Language!: Why the Analogies We Embrace Drive Success and Failure, and How to Choose Better Ones
Sept. 24, 2014 - By: John Pollack
“Bad analogies can deceive and distort, even without ill intent by those who make them. Good analogies can reveal fresh insights, leading to breakthroughs in understanding. The challenge is telling one from the other at the very outset.”
Improvise Your Way to Success
Aug. 20, 2014 - By: Steve Yastrow
“The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood.”



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