Manifestos tagged with Marketing


It’s Time To Drive “Customer Obsession” From The Top
Jan. 27, 2016 - By: Joseph Michelli
“Just as all roads lead to Rome, all strategies must lead to the delighted customer, and the fewer twists and turns along the way, the better. That’s the directive handed down by the gods of globalization and cyberspace, who’ve decreed that customers can jump from one company to another on a whim.”
Consumer Engagement: Holy Grail or Fool’s Gold?
Jan. 27, 2016 - By: Bob Nease
“Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”
It's the Experience, Stupid!
Nov. 11, 2015 - By: Denise Lee Yohn
“Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”
How Fanatical Fans Create the Bedrock for a Successful Brand
Nov. 11, 2015 - By: Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
“Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”
The New Consumer Manifesto: Why Old is New, and Young is Old News
Nov. 11, 2015 - By: Lori K. Bitter
“Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”
A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."
The Customer Room: Grow Your Business by Improving Customers’ Lives
July 8, 2015 - By: Jeanne Bliss
“If you’re in the fray of silo-based reactivity to customer issues, the Customer Room will help to emancipate you from those fire drills. It is the glue that unites a leadership team to focus and improve customers’ lives to earn the right to growth.”
The Fix: A How-to Guide for Breaking Bad Habits That May Well Wind Up Killing Your Business.
June 10, 2015 - By: Chris Kneeland
“Brand leaders across North America  resort to bribery just to get people to buy. And the proliferation of incentives and advertising has become so bad that many businesses are now overdosing on these short-term stimulants.”
The Membership Economy Manifesto
April 15, 2015 - By: Robbie Kellman Baxter
“Organizations that build their businesses around people’s need to belong, to be connected, and to be admired, organizations that are focused on relationships over products, are winning in today’s economy.”
Being Heard in a Chaotic World
March 18, 2015 - By: Linda J. Popky
“New communication techniques and technologies are continuously bombarding us with messages and reminders, with no end in sight. In a world where it’s hard enough to cut through the noise to get the attention of friends and family members, it’s even more difficult for businesses and other organizations to reach prospects and customers.”



Search manifestos:

Recent Popular Manifestos



View all




TWITTER