Manifestos tagged with Marketing & Sales


Playing Fair While Creating and Unfair Advantage
Nov. 14, 2018 - By: Anthony Iannarino
“Taking a client away from your competition is no mean feat. You have to create greater value, capture hearts and minds, and provide your dream client with a compelling reason to change. It isn’t easy to do, but there is no other way to grow at 10% in a market that is growing at 2.7%. Play fair and create an unfair advantage by becoming the best to play the game.”
Defy Ordinary, Exploit Imperfection, and Captivate your Customers
Nov. 14, 2018 - By: Stan Phelps & David Rendall
“As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. … The problem is that when everyone in an industry starts copying the leaders, then, over time, the entire industry starts to look the same, feel the same, and sound the same. There are no differences. Nothing distinguishes one brand from another.”
The Art of Influencer Bartering
Aug. 8, 2018 - By: Brittany Hennessy
“It may seem like everyone has a blog, or a social channel they want you to follow, and that’s because it’s true. It has never been easier to turn your expertise into a revenue stream and becoming an influencer will help you do just that.”
Finding Your Lodestar: Long-Term Thinking for a Short-Term World
Aug. 8, 2018 - By: Mark Miller & Lucas Conley
“In 1968, Andy Warhol proclaimed, ‘In the future, everyone will be world-famous for 15 minutes.’ With the advent of memes and viral videos, we now live in that future—one in which any trending joe (or his grumpy cat) can make a quick buck. So why is all this short-termism leaving so many of us feeling shortchanged?”
What If Sellers Behaved as Leaders?
May 16, 2018 - By: James Kouzes, Barry Posner, and Deb Calvert
“Sellers do extraordinary things when they stop pushing people to buy before they’re ready, and start guiding buyers by transforming values into actions, visions into realities, obstacles into innovations, separateness into solidarity, and risks into rewards.”
The Making of an Icon
Feb. 7, 2018 - By: Soon Yu
“Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.”
Image Is Substance
Dec. 20, 2017 - By: Andy Cunningham
“I discovered early on that the answer is authenticity … When companies promote themselves authentically, they get more customers and sell more stuff. It’s as simple as that, and I built my entire career on that premise.”
A Values-Based Culture
Dec. 20, 2017 - By: Robert Spector & breAnne O. Reeves
“If ‘vision’ embodies the head of your organization, and ‘mission’ personifies the heart, then ‘values” symbolize the soul. Every organization can cite its vision and mission statements, but few recognize the existential value of values.”
The Art of Inclusion: Why Service Beats Selfies When it Comes to Business
July 26, 2017 - By: Cara Alwill Leyba
“Here’s the thing about business. It’s not about you. Or me. People create businesses to solve problems. To help their clients get from Point A to Point B. And while many entrepreneurs are the face of their business, there’s a thin veil between injecting some personality into your work, and completely overriding your services by being self-serving.”
The Evolution of Customer Experience: From Consistency to Purpose
March 22, 2017 - By: Lior Arussy
“Customer Experience Design has gone through an evolution. To create true customer relevance, companies must raise their aim when designing their experience. Customer experience has a new higher bar: purpose.”



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