Manifestos tagged with Mark W. Johnson


Breakthrough Technologies Don’t Create Transformative Growth. Breakthrough Business Models Do.
July 11, 2018 - By: Mark W. Johnson
“Adding digital capability to a product or to an entire business may improve it and make it more profitable, but technology alone is not enough to propel the kind of sustained growth that can transform your whole enterprise. The business model that goes with that technology is absolutely key to its success or failure.”

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