Manifestos tagged with Innovation & Creativity


Erasing Institutional Bias: Structural Change, Starting with You
Nov. 14, 2018 - By: Tiffany Jana & Ashley Diaz Mejias
“In our work with organizations, we have found that erasing institutional bias is a difficult task. When bias is operating at a systems level, it can seem impossible to change. But with humility, patience, and some tools, change is possible.”
Defy Ordinary, Exploit Imperfection, and Captivate your Customers
Nov. 14, 2018 - By: Stan Phelps & David Rendall
“As we look at what successful companies are doing, it’s natural to emulate them. This has even been institutionalized in the process of benchmarking. … The problem is that when everyone in an industry starts copying the leaders, then, over time, the entire industry starts to look the same, feel the same, and sound the same. There are no differences. Nothing distinguishes one brand from another.”
Why We Must Evolve, or Die
Nov. 14, 2018 - By: Tom Triumph
“It really comes down to a decision. You either ride things out, fight for the status quo and hope the changes you’re sensing are going to slow (they won’t), or you think about where the world is headed and change to get yourself there. The journey is difficult, but the direction is clear. Evolve or die.”
Don’t Stress: When Doing and Spending Less Can Help Your Business Get Ahead
Oct. 10, 2018 - By: Stephen Wunker & Jennifer Luo Law
“Innovation doesn’t always have to be more—more flavors, more horsepower, more memory space, more bells and whistles. New solutions can excel in their simplicity, earning customer love and saving money along the way—and, yes, that is just as deserving of being called 'innovative' as a new blockchain game or genetic therapy.”
Business Must Make Life Better
Sept. 19, 2018 - By: Richard Hardyment
“We desperately need a more human form of capitalism that places people at its heart—whether that’s farmers supplying raw materials, factory workers creating goods, or shoppers buying and consuming products and services. We need business to embrace a wellbeing purpose with an audacious ambition: to make life feel better.”
What Makes a Change Maker a Change Maker?
Sept. 19, 2018 - By: Amy Radin
“Economic and social stability depend upon innovation. The friction of capital and information, and the impediments that used to be caused by distance, time, and space are gone, but getting from imagination to execution continues to be full of challenge. Change makers close the gap between napkin-back idea and real-world impact.”
Lessons From The Road: Bringing Musicianship and Performing Into The Office
Sept. 19, 2018 - By: Todd Pasternack
“Have you ever looked at the way bands and music artists operate—at various levels of success—and found parallels to the ways that businesses need to constantly innovate, grow and empower their teams to get the best out of them? … There are more connections than you may think.”
Breakthrough Technologies Don’t Create Transformative Growth. Breakthrough Business Models Do.
July 11, 2018 - By: Mark W. Johnson
“Adding digital capability to a product or to an entire business may improve it and make it more profitable, but technology alone is not enough to propel the kind of sustained growth that can transform your whole enterprise. The business model that goes with that technology is absolutely key to its success or failure.”
A Boss Life
July 11, 2018 - By: Emily Thompson & Kathleen Shannon
“No matter how you’ve come to entrepreneurship, you may find yourself needing some direction. You’re just trying to figure it out as you go, and guess what—so is everyone else! This manifesto is here to give you the guidance you crave and to let you know we’re in it together.” 
Inclusive Prosperity through Shared Experiences
June 13, 2018 - By: Deepa Prahalad
“Forget Calls to Action and apology tours. … Companies today can help to reduce inequality and strengthen society through the creation of shared experiences. They can also gain new managerial capabilities in the process. The recent experience of emerging markets offers some critical insights.” 



Search manifestos:

Recent Popular Manifestos



View all




TWITTER