Manifestos tagged with Entrepreneurship & Small Business

Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”
How Unplanning Your Business Can Make It Happen Faster
Oct. 5, 2011 - By: Ian Sanders & David Sloly
“The problem with writing a fixed plan is that you can get stuck in amber mode. You get so bogged down with hypotheticals, financial modeling and revenue projections that your cool business idea gets stuck in a spreadsheet and the light never goes green.”

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