Manifestos tagged with Customer Service

Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”
Why a Corrupted Service Covenant Has Made Customers Wired and Dangerous
June 8, 2011 - By: Chip R. Bell & John R. Patterson
“Today’s customers are already picky (all about value), fickle (reluctant to show loyalty), vocal (quick to comment on poor or indifferent service) and vain (only interested in tailor-made offerings). Armed with a computer and a network, the new normal customer becomes wired and dangerous if frustrated.”
The RARE Manifesto: How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth
Jan. 19, 2011 - By: Adrian Swinscoe
“What if we lived in a world where all companies took care of their existing customers with as much effort as they pursued new customers?”
The Customer Service Manifesto
March 3, 2010 - By: Joseph Jaffe
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today."

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