Manifestos tagged with Culture


The Creativist Manifesto: Consumer or Creativist?
Jan. 13, 2010 - By: Olivia Sprinkel
“I believe that the most significant choice that we can make in today’s society is to be a Consumer or to be a Creativist. […] This default way of being is now so entrenched that 'consumer' is the default label for people. And in terms of public services, which are provided by the taxes that we pay, we are just service user
The Need to Remember Our Aging Veterans
Jan. 13, 2010 - By: Andrew Gabriel
"So many of our parents and grandparents have, and unfortunately some still do, sacrifice their innocence as human beings in struggles to defend our very morals and ideals. I believe that it is safe to say that most of us, at some point in our lives, have heard a tale of a soldier fighting for his or her life in a foreign country against an unfam
The World on Reset
Dec. 10, 2009 - By: John Hope Bryant
“I keep saying that this is not a recession, it is a reset. What amazes me is how many brilliant people I know, in the US and around the world, who either don’t see it as anything more than a recession, or who don’t want to. No one really argues with me when I say it, but more so, simply want to turn away; hoping that by turning the mental page, somehow t
Freedom, Inc. Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits and Growth
Dec. 10, 2009 - By: Brian M. Carney & Isaac Getz
“From Genesis ‘in the sweat of thy face shalt thou eat bread’ to Marx’s ]the proletariat has nothing to lose but its chains,’ work has always been seen as a constraint and the workplace as a ship’s galley. But this is beginning to change, and it comes,
Chief Culture Officer: Building a Living, Breathing Corporation
Dec. 10, 2009 - By: Grant McCracken
“The American corporation is bad at culture. It’s good at management, finance, technology, and HR. It’s getting better at innovation, cocreation and social media. But culture? It still pretty much sucks at culture. Culture is the ‘last mile’ for the corporation. It’s the final ‘core competence’ require
Brands Are People Too
Dec. 10, 2009 - By: Joy Panos Stauber
“When you talk about ‘branding,’ you are not discussing a superficial activity. More and more business people are finally starting to understand that. A brand is not a veneer you apply to make a business (or product or service or idea) appealing to its intended audience. Instead, a brand begins to exist when a business has something to offer to the wor
The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.
Nov. 12, 2009 - By: Donna Fenn
“We’re smack in the middle of ‘perfect storm’ conditions for young entrepreneurs, which means that if you haven’t already noticed that the CEO down the road may look more comfortable at the local skate park than in a board room, you will soon. And if you have noticed the trend, you m
Meaningful Digital Strategy: The Next Evolution of Marketing
Nov. 12, 2009 - By: Bob Gilbreath
"Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers’ multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and c
Social Response Capitalism: Today and Tomorrow
Nov. 12, 2009 - By: Bruce Piasecki
"I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs—from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the
The Freak Factory: Making Employees Better by Helping Them Get Worse
Nov. 12, 2009 - By: David Rendall
"If conventional approaches aren’t working, then what should we do? Instead of attacking people’s weaknesses, we need to find the strength that is hidden inside their apparently negative characteristics. It is time to stop trying to create well-rounded and balanced employees. We need employees that are unbalanced.



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