Manifestos tagged with Culture


Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick
Feb. 7, 2007 - By: Chip Heath and Dan Heath
The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick.
Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility
Feb. 7, 2007 - By: Christine Arena
Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful id
Purposive Drift: Making It Up As We Go Along
Feb. 6, 2007 - By: Richard Oliver
It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of people, many of them very successful, make it up as they go along. This smart manifesto offers a convincing and well-researched argument encouragin
Reclaim Your Life: A Two-Week Challenge to Help You Regain Time
Jan. 10, 2007 - By: Stuart R. Levine
January 1st comes around and we’ve all made a resolution or two. By February 1st, we’ve failed more than we’ve succeeded and are back on last year’s track. Stuart Levine has the antidote. Here are 11 of his 100 rules for changing your life and making more of your work/life balance.
Work as Refuge: How to Add Meaning to Your Life at Work
Jan. 10, 2007 - By: Jonathon Flaum
The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn’t have to be that way. Jonathon Flaum shows you how to find meaning in your every day work.
Manifesto for Experimentation
Jan. 10, 2007 - By: Joseph Jaffe
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way.
Elegant Solutions: Breakthrough Thinking the Toyota Way
Dec. 5, 2006 - By: Matthew E. May
One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life.
No Need to Fear: How Global Outsourcing Equals Opportunity
Dec. 5, 2006 - By: Steve Hamm
Here, Steve Hamm asserts that outsourcing need not result in the vilification of foreign workers and the American companies who choose to find cost solutions overseas. Instead, he believes it offers opportunity to those who choose to look for it.
Co-Creation Rules!
Dec. 4, 2006 - By: James Cherkoff & Johnnie Moore
Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light—between company and consumer.
Purpose: How to Define It and Make It Work for You and Your Company
Dec. 4, 2006 - By: Nikos Mourkogiannis
Just read the first page of this manifesto, and you’ll understand exactly what it is to have purpose. Read the subsequent pages and you’ll find just how to develop your own sense of purpose through discovery, excellence, altruism and heroism.



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