Manifestos tagged with Culture


The Hazards of Leading Culture Change
Aug. 12, 2009 - By: Chip R. Bell & John R. Patterson
"When great starts have poor endings, it can leave change pioneers disappointed, hard working organizers disheartened, and skeptics with proof they were correct all along. It makes the next initiative more challenging to launch and the next set of resistors more defiant. However, without needed change the organization risks losing ...
Your Butt’s in the Wrong Seat: A Manifesto for Public Transportation
Aug. 12, 2009 - By: Ryan Barton
“It’s not sexy. It’s not tracking as a Twitter trend. And it’s not a YouTube sensation. In fact, by current reputation, it’s dirty, it (sometimes) smells, it forces you to interact with people you don’t know, it’s slow, and inconvenient. But it shouldn’t be. Or at least, it shouldn’t be positi ...
Habitudes in the Classroom: Teaching the Habits and Attitudes Our Students Need in the 21st Century
Aug. 12, 2009 - By: Angela Maiers
“Education shouldn’t be about adding more to our lists of HAVE’s, DO’s , and BE’s, but rather thinking outside the lines, intentionally about the BE’s, DO’s, and HAVE’s that matter most. The 21st century world needs learners to BE critical, BE creative, and BE strategic. ...
Design for the Other 90%
Aug. 12, 2009 - By: Paul Polak
“Ninety percent of the world’s designers spend all their time working on solutions to the problems of the richest 10 percent of the world’s customers. A revolution in design is needed to reverse this silly ratio and reach the other 90 percent. In my book, Out of Poverty, I talk about how this can be done. I pull stories from some of the 17 million people ...
A Good Food Manifesto for America
July 9, 2009 - By: Will Allen
"It is time and past time for this nation, this government, to react to the dangers inherent in its flawed farm and food policies and to reverse course from subsidizing wealth to subsidizing health. We have to stop paying the largest farm subsidies to large growers of unsustainable and inedible crops like cotton. We have to stop paying huge subsidies to ...
10 Lessons Learned in Igniting Word of Mouth Movements
July 9, 2009 - By: Brains On Fire
“It’s official: the word 'campaign' is becoming more and more scarce as it relates to the new world of marketing. And rightly so. People want to be engaged with a company, organization or cause beyond a short-term gimmick. So we’re starting to see the emergence of the term 'movement,' which makes a lot more sense.

Let’s compare the two."

Cracking the Genetic Code: A New Way Forward For Corporations
July 8, 2009 - By: Anne McCrossan
“Synapses are natural, visceral, reactions connecting the soft organs of the body to the central nervous system. They can be trusted to be “on the money,” and most corporate bodies—human or otherwise—are lost without them. Not being in tune with one’s own ecosystem leads to unrewarded, misplaced effort and operat ...
Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
June 4, 2009 - By: Douglas Rushkoff
“As the financial institutions we have come to rely on appear to topple under their own weight, it's only natural that we rush to support them. These are the banks, investment groups, and insurance firms to which we have outsourced our savings, financing, and investing. They fund our businesses and lend most ...
A Mind for Selling: Brain Science Is Turning Management On Its Head
June 3, 2009 - By: Charles Jacobs
"We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is goin ...
Corporate America’s Big Problem: And How to Fix It for Good
June 3, 2009 - By: Christine Arena
“Big business has a serious problem to solve: most people don’t trust it. They haven’t for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, m ...



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