Manifestos tagged with Business


Digital Rights Management
Sept. 21, 2004 - By: Cory Doctorow
"DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's
Guerrilla Marketing
Sept. 21, 2004 - By: Jay Conrad Levinson
The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.
6 Design Lessons From the Apple Store
Sept. 21, 2004 - By: Jesse James Garrett
Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. Th
Guru Red Manifesto
Sept. 7, 2004 - By: Mike Smock
Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! MIKE SMOCK offers his collection of practical truths on honest American entrepreneurship. Build meaningful, profitable organizations that strive to attract customers, not investors, and build loyalty, not headc
LESS
Sept. 7, 2004 - By: Bruce Kasanoff
Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!)
This I Believe! - Tom's 60 TIBs
Aug. 25, 2004 - By: Tom Peters
Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to spee
The Corporate Weblog Manifesto
Aug. 24, 2004 - By: Robert Scoble
Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one
The Art of the Start
Aug. 13, 2004 - By: Guy Kawasaki & Shawn Welch
A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life
The Customer Evangelist Manifesto
Aug. 13, 2004 - By: Ben McConnell and Jackie Huba
Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximi



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