Manifestos tagged with Business


Deliver the “Wow!” to Make More Money
July 8, 2009 - By: Glory Borgeson
“In this day and age, it is not enough to have a system in place for dealing with customers’ issues promptly and smoothly. Now, you need a strategy with built-in extras, benefits that are above and beyond what the public expects from you and your business. These extras have to be planned into your regular, day-to-day commerce because you ca
Too Big to Live: Why Letting Banks Fail Is Actually Good For Real People
June 4, 2009 - By: Douglas Rushkoff
“As the financial institutions we have come to rely on appear to topple under their own weight, it's only natural that we rush to support them. These are the banks, investment groups, and insurance firms to which we have outsourced our savings, financing, and investing. They fund our businesses and lend most
Being Strategic: The Antidote to Fear
June 3, 2009 - By: Erika Andersen
"The antidote to fear? Pull people out of their panic and self-protective impulses by first acknowledging the difficulties, then raising their eyes and hearts to a possibility of success. At that point you can take advantage of their newly available and hopeful energy to make that possibility a reality. This is the essence of what I call being s
A Mind for Selling: Brain Science Is Turning Management On Its Head
June 3, 2009 - By: Charles Jacobs
"We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is goin
Trusting Google and Yahoo: Search Engines & Information Literacy
June 3, 2009 - By: Jay Moonah
We pride ourselves on thinking critically. But how do our critical thinking skills apply to what we find in our searches? Because the results seem to appear like magic, many of us tend to think of search results as being “unbiased.” But in actual fact, there are many individuals and companies working hard every day to try
Corporate America’s Big Problem: And How to Fix It for Good
June 3, 2009 - By: Christine Arena
“Big business has a serious problem to solve: most people don’t trust it. They haven’t for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, m
Change Your Thinking > To Change Your Results!
June 3, 2009 - By: Tony Jeary
“If you think you can keep doing the things you’ve been doing and sustain past success, you are mistaken. America voted for change and it is going to get change. Much of it will radically transform the way American businesses function and compete. For example, it has suddenly become frowned upon (politically) for companies to have motivati
Creative Elegance: The Power of Incomplete Ideas
May 6, 2009 - By: Matthew E. May
“It is nearly impossible to make it through a typical day without exchanging ideas. Whether deciding on something as simple as a restaurant for a long overdue night out, or as complicated as the design of an entirely new product, we are forever involved in sculpting and selling our creative thought. Conventional wisdom says that to be
The Small Revolution
May 6, 2009 - By: Linda Kaplan Thaler & Robin Koval
“When tackling problems, we are often told to think big. We filter out life’s seemingly insignificant details in order to concentrate on the greater issues. After all, big ideas yield big results, or so the assumption goes. Certainly, no one wants to be thought of as the person who 'can’t see the forest for the trees.' But many times, these
Ending the Illusion of Control: Let’s Kick This Bad Forecasting Habit
May 6, 2009 - By: Spyros Makridakis, Robin M Hogarth & Anil Gaba
"Many reputable institutions issue regular economic forecasts that are widely cited in the international press. And yet, how accurate are these forecasts? Should we really trust them? […] In this manifesto, we note the dismal historical track record of much if not most econo



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