Manifestos tagged with Business


The RARE Manifesto: How Building Better Relationships with Your People and Your Customers Can Deliver Sustainable Growth
Jan. 19, 2011 - By: Adrian Swinscoe
“What if we lived in a world where all companies took care of their existing customers with as much effort as they pursued new customers?”
Forget Cinderella, Find Fred Astaire
Nov. 3, 2010 - By: Avivah Wittenberg-Cox
“Most companies would like to become more gender balanced at all levels, with women and men dancing together in a smooth and natural way. They have been trying for decades to attract, retain and promote more women. [...] But nobody ever bothered checking if the prince can actually dance.”
The Six Invaluable Factors
Aug. 4, 2010 - By: Dave Crenshaw
“Every day the market you work in—regardless of the industry—asks ‘Are you invaluable?’ Did you answer the question satisfactorily today? Well done. Get ready to answer it again tomorrow.”
The Female Vision: Defining Women's Strategic Strengths
Aug. 4, 2010 - By: Sally Helgesen & Julie Johnson
“We believe that what women see—what they notice and value and how they perceive the world in operation—is a greatly under-exploited resource in organizations. In this manifesto, we explore what the female vision is, what it has to offer, and why it matters—to women, to organizations and to the world.”
How Time Pressures Shape Behavior (And Provide Clues to Solve Thorny Issues in Business, Health, and Society)
Aug. 4, 2010 - By: Adrian Ott
"No matter whether you are a business, government entity, or non-profit organization, understanding the Time-onomic forces that shape behavior and define a situation provides clues to solve some of our most challenging issues in business, health, and society."
Achieving Predictable Success
June 2, 2010 - By: Les McKeown
"As a serial entrepreneur who has personally launched over 40 businesses, and as a consultant and coach to hundreds of business leaders, I’ve come to realize that the 'growth code' is out there, in plain view for anyone who knows where to look. There is indeed a code, a pattern, a DNA if you will, to achieving predictable success."
How To Fascinate: Why Your Brand Should Do A Shot Of Jägermeister
Feb. 11, 2010 - By: Sally Hogshead
"If you’re under age 45 or so, there’s a good chance that you’ve tried Jägermeister. However the odds are low—quite low—that you actually enjoy the taste. And that’s okay. Few people do. Very, very few. I’ll wager that most of the people who make Jägermeister don’t like the taste of Jägermeister. Yet
How to Read a Business Book
Feb. 11, 2010 - By: Todd Sattersten
“The problem? 11,000. That is the number of business books published in the United States every year. Placed one atop another, the stack would stand as tall as a ninety-story building. Recommendations reduce the noise. Suggestions from friends and colleagues are best, because they know you and your circumstances. Reliable media sources that regularly
Found In Translation: The Case for Pictures in Business
Feb. 11, 2010 - By: Dan Roam
“Twenty-five years of helping business leaders around the world develop ideas has taught me three things: 1. There is no more powerful way to come up with a new idea than to draw a simple picture. 2. There is no faster way to develop and test an idea than to draw a simple picture. 3. There is no more effective way to share an idea
The Laws of the Econosphere
Feb. 11, 2010 - By: Craig Thomas
“I call the environment in which we live the Econosphere. It is the world created by and governing of human decision making, and it is our home. It provides for us and nurtures us. It reacts to and informs our every interaction and, if we understand it, allows us to optimize the use of our life spans moment by moment. This environment is not, however, one ma



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