Manifestos tagged with Anthony Iannarino


Playing Fair While Creating and Unfair Advantage
Nov. 14, 2018 - By: Anthony Iannarino
“Taking a client away from your competition is no mean feat. You have to create greater value, capture hearts and minds, and provide your dream client with a compelling reason to change. It isn’t easy to do, but there is no other way to grow at 10% in a market that is growing at 2.7%. Play fair and create an unfair advantage by becoming the best to play the game.”

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