Issue 98 - 06 | 8 Tips for Managing Your Personal Brand

By Rodger Dean Duncan
Published Sept. 12, 2012 11:00 a.m.
“Face it. For good or ill, you have a personal brand. In fact, in the eyes of others, you are your personal brand. Just like some retailers are known for great customer service and some airlines are known for lost luggage and surly gate agents, you are known for the your own combination of personality, behavior, and presence. It’s your brand.

If you come across as empathic and approachable, that’s part of your brand. If you sometimes miss deadlines and let other commitments slide, that’s part of your brand.

Your reputation is your brand. Your brand is your reputation. And it makes a world of difference in every relationship you have.”

About Rodger Dean Duncan | Since 1972, Rodger Dean Duncan has been a consultant and coach to hundreds of people in leadership positions, ranging from presidential cabinet officers in two White House administrations to C-level executives in some of the world’s top companies. He earned his PhD in organizational dynamics at Purdue University. He is author of Change-Friendly Leadership: How to Transform Good Intentions into Great Performance.

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