Issue 98 - 01 | How to Tell a Story: 10 Simple Strategies

By Jonah Sachs
Published Sept. 12, 2012 11:00 a.m.
“We live in a world that has lost its connection to its traditional myths, and we are now trying to find new ones—we’re people, and that’s what people without myths do. These myths will shape our future, how we live, what we do, and what we buy. They will touch all of us But not all of us get to write them. Those who do have tremendous power.

And where there is power, there is struggle for it. That’s why, just below the surface, just beyond what the uninitiated can see, there are wars going on. The soldiers at are Tea Party demonstrators and champions of “the 99 percent,” climate change activists, makers of computers and sneaker brands. They seem to be fighting over ideas and dollars, but they are really fighting for control of our stories.”

About Jonah Sachs | As the co-founder and CEO of Free Range Studios, Jonah has helped hundreds of major brands and causes break through the media din with unforgettable campaigns. His work on legendary viral videos like “The Meatrix” and “The Story of Stuff” series have brought key social issues to the attention of more than 65 million people online. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Film Festival. Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR and in Fast Company magazine who named him one of the 50 most influential social innovators.

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