Issue 97 - 01 | The How Manifesto: Why How Business Gets Done Around the World is the New Competitive Advantage, and New Metrics for a New Reality

By Dov Seidman
Published Aug. 8, 2012 12:00 p.m.
“'How?' is not just a question. HOW is the answer.

HOW. We’ll see that word a lot in this manifesto. Simply stated, HOW is the belief that in our more interconnected and interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior—HOW we do what we do. The days of “It’s not personal; it’s just business” are over. We truly have entered the Era of Behavior.

Leaders have become successful at measuring “how much” by out-selling and out-spending. But instead of asking “how much”, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before.”

About Dov Seidman | Named one of the “Top 60 Global Thinkers of the Last Decade” by The Economic Times, “the hottest advisor on the corporate virtue circuit” by Fortune magazine and a “Game Changer” by TIME magazine, Dov Seidman has built a career and pioneered an industry around the idea that the most principled businesses are the most profitable and sustainable. 17 years ago, he founded LRN to put this idea into practice and has since grown a successful business that has helped to shape the ways millions of employees, managers and leaders behave and interact all over the globe.

Related Books

Why How We Do Anything Means Everything (Expanded)
Hardcover  (9781118106372) 
Published 09/2011  by Wiley 
Price: $17.61 to $22.36
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