Issue 96 - 03 | How to Spread Ideas: Think Like an Entrepreneur, Not Like a Crusader

By John Vespasian
Published July 11, 2012 12:00 p.m.
“While crusaders waste their time trying to impose their views on other people, entrepreneurs prefer to avoid conflict. Their goal is simply to make exchanges that are beneficial to all the parties involved.

Individuals who want to improve the world and their own situation should definitely avoid the ways of the crusader. Hostility and conflicts tend to make collaboration impossible, and aggressiveness never leads to happiness. Anyone who wants to attain happiness and effectiveness must start by adopting an entrepreneurial attitude.”

About John Vespasian | John Vespasian has lived in New York, Paris, Madrid and Munich, and is the author of When Everything Fails, Try This (2009), Rationality Is the Way to Happiness (2009) and The Philosophy of Builder (2010). The 10 Principles of Rational Living is his fourth book. His work reflects the values of self-reliance, tolerance and entrepreneurship.

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