Issue 94 - 03 | The Shattering: How We Get From Where We Are to What and Who We Need to Be—A Non-Illustrated Guide to Becoming Honest

By Erika Napoletano
Published May 9, 2012 11:00 a.m.
“The Shattering is the moment where everything familiar slips away. Our protective facades of familiarity spontaneously combust and we shun faith, deny comfort. We’re left voiceless regardless of our need to scream. We tread water in an ocean filled with every brilliant memory of what was only moments ago. Life has a cruel way of serving up The Shatterings, too. Nary a Google or Outlook Calendar would deign to accept the meeting and we’re left simply wondering

What. The Fuck. Happened?

Over the past seventeen months, I’ve become a student of that question. In the process, I’ve gone through even more Shatterings. And I’ve come to one invaluable realization: I’ve been asking the wrong question.

I shouldn’t concern myself with what happened. I should be asking, ‘What’s happening?’

About Erika Napoletano | Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her bullshit-free perspectives on business, marketing, branding, and life in general. She’s also a columnist for Entrepreneur Magazine and speaks at conferences across the U.S.—uncensored—on the inherent power of truth in business… or as she refers to it, the power of unpopularity. You can connect with her if your modern sensibilities allow on Twitter or Facebook.

Related Books

A Guide to Building Your Brand for the Audience Who Will Love You (and Why No One Else Matters)
eBook  (9781118238660) 
Published 02/2012  by Wiley 
Price: $16.99
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