Issue 94 - 02 | Build This: Your Culturematic Laboratory

By Grant McCracken
Published May 9, 2012 11:00 a.m.
“Every organization needs a Culturematic laboratory... It gives the senior manager a “landing party” with which to search for navigable spaces, habitable worlds, futures we want as opposed to ones that will be otherwise forced upon us. Managers can wait for the future to “happen” to them. Or they can use Culturematics and choose. Culturematic labs are a new management tool.”

About Grant McCracken | Grant McCracken is an anthropologist trained at the University of Chicago. He has taught at the Harvard Business School and MIT. He has consulted with Ford, Coca-Cola, IBM, Nike, Boston Beer and Sesame Street. Culturematic is his 11th book. His previous book was Chief Culture Officer.

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