Issue 94 - 02 | Build This: Your Culturematic LaboratoryBy Grant McCracken
Published May 9, 2012 11:00 a.m.
About Grant McCracken | Grant McCracken is an anthropologist trained at the University of Chicago. He has taught at the Harvard Business School and MIT. He has consulted with Ford, Coca-Cola, IBM, Nike, Boston Beer and Sesame Street. Culturematic is his 11th book. His previous book was Chief Culture Officer.http://cultureby.com/
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