Issue 93 - 02 | Stop Selling and Start Storytelling

By Jason L. Baptiste
Published April 11, 2012 11:00 a.m.
“After a lot of thought, it’s pretty apparent to me what the most valuable overall skill is for future CEOs and world changers—the ability to tell a story. We live in a world where we are sold to hundreds of times a day and have become ridiculously blind to those trying to sell us something. But we’re always up for a good story. Storytelling is what made us love the advertisements in magazines that, as children, we would rip out and put on our walls and asleep under with inspired awe. Stories are the most powerful form of inspiration and persuasion in the world.”

About Jason L. Baptiste | Jason L. Baptiste is currently the CEO and co-founder of Onswipe, a platform for tablet publishing and advertising. In 2011 Jason was named to the Forbes 30 Under 30, Businessweek’s Top 25 Under 25 entrepreneurs, Inc. magazine’s 30 Under 30, and Onswipe has been named one of Time Inc.’s 10 Best Startups. Jason's book, The Ultralight Startup, is being published by Penguin Books. Jason also starred in Bloomberg’s TV Show Techstars that chronicled the first 6 months of Onswipe’s history.
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