By Bryce G. Hoffman Published April 11, 2012 11:00 a.m.
“Alan Mulally arrived in Dearborn like a Kansas cyclone, ripping through Ford’s dark-paneled corridors like a twister through a trailer park. He would take a sledgehammer to the automaker’s ossified silos, force long-time adversaries to kiss and make-up and challenge Ford’s most cherished delusions. Over the next three years, he would also make Ford the most profitable automaker in the world. Mulally would do it as the rest of the American automobile industry fell apart in the face of the worst economic crisis since the Great Depression. And he would do it without taking a government bailout.”
About Bryce G. Hoffman | Bryce G. Hoffman is a bestselling author, speaker and consultant who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the worlds of business and the military. Before launching his international consulting practice in 2014, Hoffman was an award-winning financial journalist who spent 22 years covering the global automotive, high-tech and biotech industries for newspapers in Michigan and California. He writes a regular column on leadership and culture for Forbes.com and regularly appears on television and radio shows in the United States and around the world.www.brycehoffman.com
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