Issue 91 - 02 | The Substitution Economy: How Small Changes in Our Day-To-Day Spending Can Shake the World.

By James Marshall Reilly
Published Feb. 22, 2012 11:00 a.m.
“We are, to some degree, what we buy. Or at least we can become a bit closer to who we want to be based on the products we use, consume, and wear. As consumers our brand alignment can function not only as a means for public self-identification, but also as an important source of self-affirmation.

The brands we purchase can become, in a sense, our personal position statement.

Each of us can define ourselves publicly, and we can simultaneously feel good about who we are privately, as a direct result of our consumption patterns.”

About James Marshall Reilly | James Marshall Reilly is an entrepreneur, journalist, and the founder of The Guild Agency Speakers Bureau and Intellectual Talent Management. His expertise lies in the branding and marketing of cutting-edge thinkers and connecting them with audiences worldwide. He lives in New York City.

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