Issue 90 - 05 | Make Social Media Sell—Now

By Jeff Molander
Published Jan. 25, 2012 11:00 a.m.
“The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.

Few will question the impact social media is having on people’s lives. From assisting political revolutions to simply reconnecting us with old friends, social media is touching our lives in meaningful ways every day. But with all the stories you’re hearing about the power of Facebook, Twitter, blogs, LinkedIn, Google+ and other social networks, the one question you may be asking is 'how can my business actually make money with social media?'”

About Jeff Molander | Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He’s an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. Today, he’s adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to sell with new technology platforms like Facebook and blogging.
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