Issue 90 - 04 | It Really is As Simple As ABC: What Leaders Can Learn from Masterful Orators of the Past

By Matt Eventoff
Published Jan. 25, 2012 11:00 a.m.
“Millions of meetings and presentations occur daily. Each of these presentations is meant to drive 'someone' to do 'something.' And what do the vast majority of these presentations have in common? Unfortunately, they usually fail to get anyone to do anything.

There are so many noble causes led by charismatic, effective leaders, yet it is still difficult for many of these leaders to establish a clear message that resonates and connects with their audience, not due to the content or nobility of cause, but because we are all subject to information overload. But, masterful orators have succeeded in every generation, and one factor that has not changed over time is the ability of a master orator to captivate and move audiences, to attain levels of success that many thought were unachievable at the time. And each of them mastered the ABC’s of communication.”

About Matt Eventoff | Matt Eventoff, owner of Princeton Public Speaking, serves as a communication and messaging strategist for C-level executives in organizations ranging in size from startups to Fortune 100 firms, political leaders, nationally- recognized litigators, public figures and leaders from myriad other industries.

Matt’s specialties include communication training, message development and training and communication strategy. He lectures on crisis communications, public speaking and interacting with the media at colleges and universities, and is frequently cited by leading publications and news outlets on issues related to communication.

Matt received his bachelor’s degree from the University of Maryland and his master’s degree from the University of Pennsylvania.
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