Issue 88 - 02 | Innovate or Perish! What’s Your Strategy?

By Kevin & Jackie Freiberg and Dain Dunston
Published Nov. 2, 2011 12:00 p.m.
“It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt.

If it’s you, then you define the rules by which others must play the game. If it’s NOT you, then you had better get comfortable playing by someone else’s rules. Someone is going to start a revolution that will change your world. How? By producing change that matters—change that disrupts the competition and amazes your customers.

Why can’t it be you? … In a world where everyone and everything around you is getting better, where technology waits for no one, and where smarter, more sophisticated customers who are “wired and dangerous” demand more, people are constantly in search of the next big thing.

Want to find what’s next? Make these 10 rules part of your cultural DNA.”

About Kevin & Jackie Freiberg and Dain Dunston | Kevin and Jackie are husband and wife, entrepreneurs, business partners, and bestselling authors. They help clients create BEST places where the BEST people can do their BEST work to make the world BETTER. Their journey began in co-writing the international bestseller, NUTS! the detailed, behind the scenes story of how Southwest Airlines’ created the greatest success story in the history of commercial aviation. Dain Dunston has helped some of the world’s smartest companies build cultures of innovation. For more than 25 years, he’s coached leaders on how to communicate with their teams to build enterprises that are branded to the bone.
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