Issue 85 - 03 | A General’s Guide to Deploying an Army of Entrepreneurs

By Jennifer Prosek
Published Aug. 3, 2011 10:00 a.m.
“When you build a team, are you focused on joining links in a chain or weaving together a strong rope of intertwined employees? While I may have started out building a chain–mindful that a chain is only as strong as its weakest link—I came to see that interweaving the threads of a rope came much closer to meeting my goal of a cohesive, interactive team.

That way, I eliminate the inevitable spaces between chain links, replacing them with a ‘rope’ team, where every thread is bound together. […]

This is the model I used as I found, trained and deployed my staff—my Army—and I could not be more satisfied and proud of the results we’ve had and the achievements I see on a daily basis.”

About Jennifer Prosek | Jennifer Prosek is founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy, and the author of Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth (AMACOM, February 2011). CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company, has been recognized as one of the “Top Places to Work in PR” by PR News, and was named “Small Agency of the Year” by The Holmes Report and one of the tri-state area’s 2011 “Great Entrepreneurial Places to Work” by New York Enterprise Report. Prosek lectures frequently at business schools including Columbia, and at entrepreneurial/business groups, such as the Yale Chief Executive Leadership Institute. You can follow Jen on Twitter and Facebook.

Related Books

Create an Engaged and Empowered Workforce for Exceptional Business Growth
Paperback  (9780814436967) 
Published 02/2011  by Amacom 
Price: $10.80 to $15.16
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