Issue 84 - 04 | It’s All About Them: Marketing to the Digitally Empowered Buyer

By Rebel Brown
Published July 6, 2011 12:00 a.m.
“Thanks to the digital age, today’s buyers can research, select and purchase their products without getting you involved in the decision. You won’t even know they were buying. Everything shifted. Your choices: shift, too—or get left in the past.

We all know that people buy because of their perceptions. Today’s perceptions are created through the Internet and word of mouth. You no longer have tight control over the way your market sees your business, the information that is available about you or the buzz about your brand.

Marketing, the way we’ve always done it, doesn’t work anymore.”

About Rebel Brown | Rebel Brown is a specialist in growth strategies. She guides companies to break through the status quo to achieve higher velocity in their sales pipelines—regardless of challenging economic conditions. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. In her two-decade-plus consulting career, Rebel has worked with over 100 clients—primarily in startup, expansion or turnaround scenarios.
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