Issue 79 - 05 | The Seven Myths of Hyper-Social Organizations: Why Human 1.0 is Key

By Francois Gossieaux
Published Feb. 16, 2011 12:00 p.m.
“With the rise of social media, which provides a massive platform of participation and a social infrastructure that is finally catching up with the conference infrastructure, the social element is reentering commerce and business with a vengeance. People can now claim a share of voices that is equal or larger than that of companies, employees can now develop support networks that cross the traditional hierarchical organization charts, and people can once again behave the way they were hardwired to behave in business and commerce–tribally, humanly, and socially.

To understand the changes that are afoot in the world of business you are better off understanding Human 1.0, which took tens of thousands of years to develop, rather than Web 2.0, which took merely a decade.”

About Francois Gossieaux | Francois Gossieaux is cofounder and partner at Human 1.0 (formerly known as Beeline Labs) a customer strategy firm that helps companies innovate business programs, practices and organizational culture to realize the benefits of social media and Web 2.0., and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Related Books

Eclipse Your Competition by Leveraging Social Media
Hardcover  (9780071714020) 
Published 07/2010  by McGraw-Hill 
Price: $23.40 to $31.20
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