Issue 77 - 03 | Don't You Want to Do Real Marketing?By Ernan Roman
Published Dec. 8, 2010 12:00 p.m.
Traditional marketing based on ‘Spray and Pray’ blasts of mail, email, phone calls, and so on, not only doesn’t work, but is also obscenely wasteful.”
About Ernan Roman | Ernan Roman is President of the marketing consultancy, Ernan Roman Direct Marketing, recognized as an industry pioneer that created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice-of-Customer Relationship Research. Clients include innovative Fortune and Growth companies such as Microsoft, NBC Universal, Walt Disney, Reliant Energy, Hewlett-Packard, IBM, MSC Industrial Direct, and Songza Media, Inc. Ernan was named as one of the “100 most influential people” in Business Marketing by Crain’s B to B Magazine. His latest book on marketing is Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay.