Issue 75 - 06 | Looking Around the CornerBy Robert H. Bloom
Published Oct. 6, 2010 12:00 a.m.
About Robert H. Bloom | Robert H. Bloom is a widely respected authority on business growth. He advises firms of every type and size on their growth strategies. As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he managed over 1000 employees and 12 US offices. Bloom has also helped craft and implement the growth strategies of some of the world’s largest companies and brands including BMW, L’Oreal, Nestle’, TGI Friday’s, Zales and Whirlpool, and has directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic. Bloom is author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2008)and The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Greenleaf Book Group, 2010).http://www.thenewexperts.com/