Issue 75 - 06 | Looking Around the Corner

By Robert H. Bloom
Published Oct. 6, 2010 12:00 a.m.
"From the perspective of my corner office and experience in boardrooms, I observed that we business leaders planned our future by using previous years’ financial results as our base line. Today, this relevant but regressive methodology is more-often-than-not still in use, for want of a progressive process coupled with robust software. This fixation on an obsolete planning process guarantees that firms that use it will not keep pace with the rapid, substantive changes in our business world."

About Robert H. Bloom | Robert H. Bloom is a widely respected authority on business growth. He advises firms of every type and size on their growth strategies. As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he managed over 1000 employees and 12 US offices. Bloom has also helped craft and implement the growth strategies of some of the world’s largest companies and brands including BMW, L’Oreal, Nestle’, TGI Friday’s, Zales and Whirlpool, and has directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic. Bloom is author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2008)and The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Greenleaf Book Group, 2010).

Related Books

The Strategy That Unlocks the Hidden Growth in Your Business
Hardcover  (9780071495691) 
Published 10/2007  by McGraw-Hill 
Price: $21.60 to $28.80
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