Issue 73 - 03 | The Fallacy of the Great IdeaBy Trevor Ginn
Published Aug. 4, 2010 3:00 p.m.
The simple truth is that it is quite possible to create a thriving business without a big idea. In fact, starting up with a tried and tested concept is very sensible. The real key to success is focus and brilliant execution. Yes, the world needs people with grand ideas who are willing to take big risks to further progress, but the world also needs small businesses creating jobs, and entrepreneurs should not be embarrassed about not having a claim on originality."
About Trevor Ginn | Trevor Ginn is an entrepreneur and blogger who lives in Bethnal Green, London, UK. His online nursery business, Hello Baby, is unashamedly unoriginal, though, at least in his opinion, well executed. He is also a consultant at Vendlab and you can follow his exploits at trevorginn.com and on twitter @trevorginn.www.trevorginn.com