Issue 73 - 02 | The Road to PandoraBy James P. Othmer
Published Aug. 4, 2010 3:00 p.m.
Of course this has never been an easy task. But today, for a number of reasons, advertising the future, and the future of advertising are more difficult and complicated propositions than ever. Because today, not only do advertising people have to fully understand and market the past, present and future of their brands, more than ever they must have a thorough grasp of the seemingly infinite changes that are shaping the future of their industry. This includes everything from the rapidly evolving media landscape to the constant emergence of new messaging delivery vehicles to the very ways in which creative and strategic ideas are developed, shared and created anew.”
About James P. Othmer | James P. Othmer is a brand consultant and the author of Adland: Searching for the Meaning of Life on a Branded Planet and the novels The Futurist and Holy Water.