Issue 71 - 03 | The Four-Letter Word That Makes You and Your Work IrresistibleBy Mark Sanborn
Published June 2, 2010 5:00 p.m.
‘Why not love?’ I inquired.
‘Because the word love freaks out businesspeople,’ he responded.”
About Mark Sanborn | Mark Sanborn, CSP, CPAE, is the president of Sanborn & Associates, Inc. An internationally recognized speaker and bestselling author, Mark is widely known as an expert on leadership and customer service. His books include The Fred Factor, You Don’t Need a Title to Be a Leader and The Encore Effect.http://www.marksanborn.com/