Issue 70 - 04 | Interested in the Quickest Route to New Profits and Growth? Focus on Your PricingBy Rafi Mohammed
Published May 5, 2010 4:00 p.m.
About Rafi Mohammed | Rafi Mohammed, Ph.D. is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow (HarperBusiness, 2010). He has been working with pricing issues for the last twenty years. As founder of Culture of Profit LLC, a business-consulting company based in Cambridge, Massachusetts, he helps companies develop and improve their pricing strategy. Born in Milwaukee and raised in Cincinnati, he is an economics graduate of Boston University, the London School of Economics, and Cornell University, where he received his PhD.