By Richard Laermer
Published May 5, 2010 4:01 p.m.
“We are all known. And the way we’re perceived by those who know us—even those who encounter us briefly—affects our lives in tangible ways. Sadly, it doesn’t matter how fantastic you are if others’ perception of you is … off. For this reason, understanding How to Fame—how to use the tools of this speedy millennium to advance your objectives—is no longer a “nice to have.” It’s a must-have, and whether your goal is to shape or promote your personal brand, get a job or a promotion, be smarter, or find a mate … today, fame matters.

The point here is not to be famous. Being famous is a job best left to those who care about little else. This is about being an authority and using your fame to achieve greatness. It’s about getting what you want and what you deserve. And getting it right now.”

About Richard Laermer | Richard Laermer, founder & CEO of RLM Public Relations, is an oft-quoted source to media and other influential types; frequent contributing commentator regarding trends, fame and personal/corporate branding for CNN, ABC News, CBS News, FOX News, Public Radio’s Marketplace and the Huffington Post. A sought-after speaker and media trainer, Laermer has keynoted speaking engagements in 18 countries, and his recognition for success has propelled him to the forefront of helping manage and initiate change. A prolific writer of all things askew, his work has been featured all over the journalism map--The New York Times, Washington Post, NY Daily News, USA Today, Us Weekly, New York, Reuters and others. He is author of 2011: Trendspotting for the Next Decade; Punk Marketing: Get Off Your Ass and Join the Revolution; TrendSpotting: Think Forward, Get Ahead, Cash in on the Future; and the perennial PR Handbook, Full Frontal PR. Follow Richard Laermer’s observations on Twitter at @laermer and participate in special HTF club-specific tweets at @HowtoFame.
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