Issue 69 - 06 | Enterprise

By Tom Peters
Published April 7, 2010 3:00 p.m.
"Enterprise* (*at its best):

An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that maximizes individuals’ growth and elicits maximum concerted human potential in the wholehearted service of others.

On the one hand, this definition is pretty high-stepping. Idealistic beyond the realm of common sense. But examine it ... one word at a time."

About Tom Peters | Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. Peters is the author of sixteen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. He lives in Massachusetts.

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