Issue 69 - 05 | Bring Strategy Back from the Dead

By Walter Kiechel
Published April 7, 2010 3:00 p.m.
“The vultures are circling. ‘Strategy, as we knew it, is dead,’ proclaims Walt Shill, head of Accenture’s North American consulting practice. A January 25 Wall Street Journal article quotes him explaining, ‘Corporate clients decided that increased flexibility and accelerated decision-making are much more important than simply predicting the future.’ A recent white paper from the Boston Consulting Group hung similar crepe. In its research on global powerhouses the firm found some saying they don’t ‘do strategy’ any more.

So… Is it time to consign all your three-ring binders of strategic plans to a funeral pyre, maybe heaping the corporate planner onto the blaze for good measure? Well, yes—and no."

About Walter Kiechel | Walter Kiechel is author of The Lords of Strategy: The Secret Intellectual History of the New Corporate World from Harvard Business Press. A veteran journalist, he is the former Managing Editor of Fortune magazine and the former Editorial Director of Harvard Business Publishing. A collection of his columns was published as the book Office Hours: A Guide to the Managerial Life by Little Brown in 1988.

Related Books

The Secret Intellectual History of the New Corporate World
Hardcover  (9781591397823) 
Published 03/2010  by Harvard Business School Press 
Price: $24.50 to $28.00
Search manifestos:

Recent Popular Manifestos

View all