Issue 69 - 03 | The Death and Life of Corporate Responsibility

By Jeffrey Hollender and Bill Breen
Published April 7, 2010 3:00 p.m.
“Corporate responsibility—the notion that companies should include the public interest in all their decision-making—has never been so popular. Nor has it so often proved so phony.


Despite the surging interest in conscientious capitalism, there remains a yawning chasm between what companies say they value and what they actually do.

Or don’t do.”

About Jeffrey Hollender and Bill Breen | Jeffrey Hollender is a cofounder and the executive chairman of Seventh Generation, a Burlington, Vermont based maker of environmentally responsible household and personal-care products. Bill Breen is the company’s editorial director and a former senior projects editor at Fast Company magazine. They are the coauthors of The Responsibility Revolution: How the Next Generation of Companies Will Win (Jossey-Bass, 2010).
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